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Opera-sponsored MMA fighter wins match!
On December 31, 2007, millions of people in Japan tuned in to watch Norwegian MMA fighter Joachim Hansen defeat his opponent Kazuyuki Miyata in the "K-1 PREMIUM Dynamite2007!!" event.
As you can see, Opera's logo was clearly visible during the fight, and Joachim's team was wearing red Opera caps and Opera-branded t-shirts as well. The popularity of this event should ensure some nice exposure for Opera in Japan.
Update: I notice that Daniel is covering this on Opera Watch as well. Go there for more pictures.
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About this article
| Published in | A Journal from Behind the Trenches |
|---|---|
| Date | January 3, 2008 |
| Author | Haavard |
| Tags | marketing, branding, mma, opera |
| Original | Internet Archive |
MartinThursday, November 25, 2010 7:05:30 PM